US & Canada retail promo-event calendar, 2025-2027
Retail promo-event calendar for the US and Canada, 2025-2027 (117 event x country rows): announced Amazon sale events (Prime Day, Prime Big Deal Days, Big Spring Sale — 2027 dates estimated pending announcement), single-day shopping peaks (Black Friday, Cyber Monday, Small Business Saturday, Super Saturday, Green Monday, Free Shipping Day, Singles' Day, Valentine's, Mother's and Father's Day), curated sale windows (holiday weekends, Cyber Week, Easter, Halloween, Boxing Week, after-Christmas clearance, Canada Day / Independence Day windows), and seasonal shopping seasons (back-to-school, Nov-Dec gift season). Joinable to shop orders, subscribers, or leads by ISO date range and country for demand/promo forecasting. Each row carries start/end dates, an event type, a verification status (confirmed / formula / curated / estimated), and the source URLs behind its dates. Dates were verified 2026-09-29; formula dates cross-checked against published date tables; estimated 2027 retailer dates must be re-verified once announced.
- Rows
- 117
- Columns
- 14
- Source cadence
- Yearly
- Last refreshed
- Sep 29, 2026
- Theme
- economy
| Column | Type | Description |
|---|---|---|
| event_id | string | Stable event key: <event_slug>_<country_code>_<year>. |
| event_slug | string | Machine key for the event family (e.g. prime_day, cyber_monday). |
| event_name | string | Human-readable event name. |
| country_code | string | ISO alpha-3 country code: USA or CAN. |
| start_date | date | First day of the event (ISO date, inclusive). (unit: date) |
| end_date | date | Last day of the event (ISO date, inclusive). (unit: date) |
| duration_days | integer | Inclusive event length in days (end - start + 1). (unit: days) |
| event_type | string | sale_event (announced multi-day retailer event), shopping_day (single-day spending peak), sale_window (curated multi-day promo window), or season_window (curated multi-week shopping season). |
| scope | string | Geographic scope; always 'national'. |
| verification_status | string | confirmed (observed/announced), formula (rule-derived and cross-checked), curated (agent-chosen window bounds under a documented rule), or estimated (not yet announced; pattern-based projection for 2027 retailer events). |
| source_name | string | ' | '-joined publisher names behind the row's dates. |
| source_url | string | Pipe-joined source URLs behind the row's dates. |
| notes | string | How the dates were established or chosen. |
| row_id | string | Deterministic row key: first 16 hex chars of sha256('PROMO|<event_id>'). |
First 10 sample rows — a preview, not the complete dataset.
| event_id | event_slug | event_name | country_code | start_date | end_date | duration_days | event_type | scope | verification_status | source_name | source_url | notes | row_id |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| valentines_day_CAN_2025 | valentines_day | Valentine's Day | CAN | 2025-02-14 | 2025-02-14 | 1 | shopping_day | national | formula | Wikipedia — Black Friday (shopping) | https://en.wikipedia.org/wiki/Black_Friday_(shopping) | Fixed February 14 gift-buying peak | 18a2013dc2cb2752 |
| valentines_day_USA_2025 | valentines_day | Valentine's Day | USA | 2025-02-14 | 2025-02-14 | 1 | shopping_day | national | formula | Wikipedia — Black Friday (shopping) | https://en.wikipedia.org/wiki/Black_Friday_(shopping) | Fixed February 14 gift-buying peak | 08ef5c6dcb751b9a |
| presidents_day_sale_window_USA_2025 | presidents_day_sale_window | Presidents' Day sale weekend | USA | 2025-02-15 | 2025-02-17 | 3 | sale_window | national | curated | US OPM federal holidays (Thanksgiving rule) | https://www.opm.gov/policy-data-oversight/pay-leave/federal-holidays/ | Curated window: Saturday through Presidents' Day (3rd Monday of February) | b0a280c88248c652 |
| big_spring_sale_CAN_2025 | big_spring_sale | Amazon Big Spring Sale | CAN | 2025-03-25 | 2025-03-31 | 7 | sale_event | national | confirmed | PMG — Amazon Big Spring Sale 2025/2026 dates | https://www.pmg.com/insights-and-news/amazons-big-spring-sale-2026 | Amazon dates confirmed | a642e2285a40de02 |
| big_spring_sale_USA_2025 | big_spring_sale | Amazon Big Spring Sale | USA | 2025-03-25 | 2025-03-31 | 7 | sale_event | national | confirmed | PMG — Amazon Big Spring Sale 2025/2026 dates | https://www.pmg.com/insights-and-news/amazons-big-spring-sale-2026 | Amazon dates confirmed | 086292e63f0d25c6 |
| easter_promo_window_CAN_2025 | easter_promo_window | Easter promo window | CAN | 2025-04-17 | 2025-04-21 | 5 | sale_window | national | curated | US OPM federal holidays (Thanksgiving rule) | https://www.opm.gov/policy-data-oversight/pay-leave/federal-holidays/ | Curated window: Holy Thursday through Easter Monday (Easter via the Gregorian computus) | 7a82d9b6f960b317 |
| easter_promo_window_USA_2025 | easter_promo_window | Easter promo window | USA | 2025-04-17 | 2025-04-21 | 5 | sale_window | national | curated | US OPM federal holidays (Thanksgiving rule) | https://www.opm.gov/policy-data-oversight/pay-leave/federal-holidays/ | Curated window: Holy Thursday through Easter Monday (Easter via the Gregorian computus) | b3ca315d35459448 |
| mothers_day_CAN_2025 | mothers_day | Mother's Day | CAN | 2025-05-11 | 2025-05-11 | 1 | shopping_day | national | formula | US OPM federal holidays (Thanksgiving rule) | https://www.opm.gov/policy-data-oversight/pay-leave/federal-holidays/ | 2nd Sunday of May (gift-buying peak) | 8d13b731f2f2793d |
| mothers_day_USA_2025 | mothers_day | Mother's Day | USA | 2025-05-11 | 2025-05-11 | 1 | shopping_day | national | formula | US OPM federal holidays (Thanksgiving rule) | https://www.opm.gov/policy-data-oversight/pay-leave/federal-holidays/ | 2nd Sunday of May (gift-buying peak) | 29ab6de0b8c4e430 |
| memorial_day_sale_window_USA_2025 | memorial_day_sale_window | Memorial Day sale weekend | USA | 2025-05-24 | 2025-05-26 | 3 | sale_window | national | curated | US OPM federal holidays (Thanksgiving rule) | https://www.opm.gov/policy-data-oversight/pay-leave/federal-holidays/ | Curated window: Saturday through Memorial Day (last Monday of May) | 069ae02888d464da |
- Current
20260929T071008Z-75a37519fafb · sha256 75a37519fafb…
117 rows · first snapshot
Point any LLM at the metadata endpoint — the documentation above is machine-readable too (JSON-LD + Croissant).
curl "https://datazimuts.com/v1/datasets/retail_promo_event_signals/us_ca_retail_promo_events_annual" | jq '{title, rows, columns_count, license}'import requests
ds = requests.get("https://datazimuts.com/v1/datasets/retail_promo_event_signals/us_ca_retail_promo_events_annual").json()
print(ds["title"], ds["rows"], "rows")
# Sample rows for an LLM context window
for row in ds.get("sample_rows", [])[:5]:
print(row)API endpoint: https://datazimuts.com/v1/datasets/retail_promo_event_signals/us_ca_retail_promo_events_annual
Tip: fetch /llms.txt for the full machine-readable catalog.
Where this data comes from and what was made from it. Other people's work shows as counts; only shared projects are named.
Cite this snapshot
Pinned to snapshot 20260929T071008Z-75a37519fafb and its content hash, so readers get exactly the data you used.
Datazimuts retail promo-event curation. (2026). US & Canada retail promo-event calendar, 2025-2027 [Data set, snapshot 20260929T071008Z-75a37519fafb, sha256 75a37519fafb]. Datazimuts. Retrieved 2026-09-30, from https://datazimuts.com/en/datasets/retail_promo_event_signals/us_ca_retail_promo_events_annual?snapshot=20260929T071008Z-75a37519fafb
@misc{dz_retail_promo_event_signals_us_ca_retail__75a37519,
title = {{US \& Canada retail promo-event calendar, 2025-2027}},
author = {{Datazimuts retail promo-event curation}},
year = {2026},
publisher = {Datazimuts},
howpublished = {\url{https://datazimuts.com/en/datasets/retail_promo_event_signals/us_ca_retail_promo_events_annual?snapshot=20260929T071008Z-75a37519fafb}},
note = {Snapshot 20260929T071008Z-75a37519fafb, sha256 75a37519fafb61e6656f2bca9b88bf8dd585a8f9c14a7bda37f7870f469e0597; accessed 2026-09-30}
}Embed a table or a chart
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<iframe src="https://datazimuts.com/embed/chart?dataset=retail_promo_event_signals%2Fus_ca_retail_promo_events_annual&lang=en&theme=auto&snapshot=20260929T071008Z-75a37519fafb&x=start_date&y=duration_days&agg=avg" title="US & Canada retail promo-event calendar, 2025-2027" width="100%" height="380" style="border:0" loading="lazy"></iframe>
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