Groups that behave alike
Customer groups for your next campaign
Which groups of customers behave alike?
Groups that behave alikeIllustration with sample data
Group 1
38%
Group 2
27%
Group 3
21%
Group 4
14%
The problem
One newsletter for everyone talks to no one. Hand-made segments miss the groups hiding in the data.
What you get
Write one message per group instead of one for everyone.
What you need
A table of customers: orders, basket, discounts used, channel.
How it works
- 01
Open it with sample data, or pick one of your tables.
- 02
The settings are already filled in; change them if you like.
- 03
Run it, read the result in plain words, and use it on new rows.
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